Many changes have happen in the Internet world and do so every second of every day. More and more often I business that once relied on print media switching to heavier focus on their website investments. Beyond a well designed site that has been optimized many are complimenting their efforts with pay per click and regular scheduled targeted email to drive traffic to their site.
The wiser business owners recognizes that their has to be a balance of all media in order to grow a business. It is best to incorporate a direct mail and print media campaign as part of your overall marketing plan. Each area of your plan should be handled by the right professional for that particular media type for the best success of your business. Don't make the mistake of trying to do everything yourself by micro managing the promotion of company or service.
Stick with what you so best where it be sales, production, or managing.
Tuesday, December 1, 2009
Tuesday, June 17, 2008
Change of place and change of pace at SIM
Hello to all!
We have moved a lot this summer. First we moved places from 135 Ceasar Place to 66 Quartermaster in Broad Creek Landing where we are closer to the Hilton Head Island's central business district, the Crossings Skate Park, and Palmetto Bay Marina which all contribute to a more balance life. Betsy has left her position with Resort Quest as webmaster to help in the expansion of the graphics department at Omega Graphics Direct. She will remain as a consultant to Resort Quest for an undetermined period of time and be available to assist them with both print and electric based media projects. Recently acquires by Steven Sugg, formerly with Microsoft, who has a new vision for the company and the services it will offer both local clients and those from anywhere seeking quality print produced produced in a timely fashion. Betsy is excited about the new direction of the company and her role in its future growth.
My focus will continue to be web based marketing strategies for resort based companies on Hilton Head and around the world. Recent exposure to another series of Susan Sweeney seminars has given rise to consider some new programing languages which will bring better performance to the web site prescience of any business. Ms Sweeny made clear the success of any Internet venture requires the integration of print and all media types to produce the best achievable results. I continue you to study her books and her web sites for new tips, techniques, and strategies highlights of which will be available in our newsletter coming out later this month.
Another marketing discovery was the newly introduced site HiltonHead.tv who participated in the Sweeney Seminar. Some very innovative ideas were presented by Peter B. who explained a dynamic relationship between the site and print media which affected both with better results through the the synergy of linkage. I highly recommend contacting the to explore first hand an new marketing tool for your business success plan.
Watch for our newsletter and our newly redesigned sites coming on line this summer.
Let us hear from you with your questions or marketing needs.
Regards,
Bill Warner, Jr
South Island Marketing
We have moved a lot this summer. First we moved places from 135 Ceasar Place to 66 Quartermaster in Broad Creek Landing where we are closer to the Hilton Head Island's central business district, the Crossings Skate Park, and Palmetto Bay Marina which all contribute to a more balance life. Betsy has left her position with Resort Quest as webmaster to help in the expansion of the graphics department at Omega Graphics Direct. She will remain as a consultant to Resort Quest for an undetermined period of time and be available to assist them with both print and electric based media projects. Recently acquires by Steven Sugg, formerly with Microsoft, who has a new vision for the company and the services it will offer both local clients and those from anywhere seeking quality print produced produced in a timely fashion. Betsy is excited about the new direction of the company and her role in its future growth.
My focus will continue to be web based marketing strategies for resort based companies on Hilton Head and around the world. Recent exposure to another series of Susan Sweeney seminars has given rise to consider some new programing languages which will bring better performance to the web site prescience of any business. Ms Sweeny made clear the success of any Internet venture requires the integration of print and all media types to produce the best achievable results. I continue you to study her books and her web sites for new tips, techniques, and strategies highlights of which will be available in our newsletter coming out later this month.
Another marketing discovery was the newly introduced site HiltonHead.tv who participated in the Sweeney Seminar. Some very innovative ideas were presented by Peter B. who explained a dynamic relationship between the site and print media which affected both with better results through the the synergy of linkage. I highly recommend contacting the to explore first hand an new marketing tool for your business success plan.
Watch for our newsletter and our newly redesigned sites coming on line this summer.
Let us hear from you with your questions or marketing needs.
Regards,
Bill Warner, Jr
South Island Marketing
Tuesday, May 6, 2008
Update on our redesigned website.
Hello again!
We have been busy reworking our sites and the sites of others this week. We going to guide both new website owners and existing owners in need of updating through the process of how to have a fully optimized site for their business.
In our own sites we have set up a system for owners of web sites to contact us for free to determine if their site has metrics as a first step. You are welcome to call for this request or fill out the form in the upper right hand of our site. We will respond promptly and no later than within 24 hours.
We are giving you some information about metrics on the site and how the get the Google Analytics installed on your site for $100. This will be accessible by both South Island Marketing and the client for discussions on marketing strategy and site improvements. After a week or so of watching your traffic we will know where you traffic is coming from and where their interests are focused.
Phase II of the process is to retain us to do a top ten analysis of your web site's competition. There is an assessment form which must be completed before this part of evaluate your sites performance and will be available to you in PDF form by email or by download. It will probably take you longer to fill out the form than for us to run the analysis but the information is important to this step and the next step as we move forward to building your web site's effectiveness. The cost of this is $300 and can be paid for on line.
Phase III is a comprehensive report on all you keywords and links which is outsourced to provide the highest possible professional examination of your site and its strength and weakness. Once completed this serves as the blueprint for bring your site into the upper rankings on the search engines. The cost of this analysis is $1,800 and can also be ordered and paid for online.
When we have reached this point you will have the plans for a course of growth for the website component of your firm. The options of restructuring your site versus a total rebuild will be considered and discussed with you in terms of cost and effectiveness.
For us this is a passion as much as a business and it is our goal for our relationship to be both lasting and professional.
We look forward to building your future with you.
Regards,
Bill and Betsy Warner
We have been busy reworking our sites and the sites of others this week. We going to guide both new website owners and existing owners in need of updating through the process of how to have a fully optimized site for their business.
In our own sites we have set up a system for owners of web sites to contact us for free to determine if their site has metrics as a first step. You are welcome to call for this request or fill out the form in the upper right hand of our site. We will respond promptly and no later than within 24 hours.
We are giving you some information about metrics on the site and how the get the Google Analytics installed on your site for $100. This will be accessible by both South Island Marketing and the client for discussions on marketing strategy and site improvements. After a week or so of watching your traffic we will know where you traffic is coming from and where their interests are focused.
Phase II of the process is to retain us to do a top ten analysis of your web site's competition. There is an assessment form which must be completed before this part of evaluate your sites performance and will be available to you in PDF form by email or by download. It will probably take you longer to fill out the form than for us to run the analysis but the information is important to this step and the next step as we move forward to building your web site's effectiveness. The cost of this is $300 and can be paid for on line.
Phase III is a comprehensive report on all you keywords and links which is outsourced to provide the highest possible professional examination of your site and its strength and weakness. Once completed this serves as the blueprint for bring your site into the upper rankings on the search engines. The cost of this analysis is $1,800 and can also be ordered and paid for online.
When we have reached this point you will have the plans for a course of growth for the website component of your firm. The options of restructuring your site versus a total rebuild will be considered and discussed with you in terms of cost and effectiveness.
For us this is a passion as much as a business and it is our goal for our relationship to be both lasting and professional.
We look forward to building your future with you.
Regards,
Bill and Betsy Warner
Thursday, May 1, 2008
Opening Day at the South Island Marketing Blog
Welcome all!
South Island Marketing is launching several exciting projects in the month of May 2008 and one of them is this blog designed to share ideas related to all types of business promotional related strategies, tactics, and tools.
Bill and Betsy Warner have been involved all forms of print media and graphics for all their years of marriage and life together on Hilton Head. Both have very positive experiences to share about family, faith, and careers and welcome all feed back from others either wanting to share or in need of advice.
Our web sites and graphic output in terms of home design, golf illustration. ad copy, and magazine involvement reflect the map of our journey. We hope our successes will inspire you and our failures educate you in in your decisions.
We invite you to get to know us, our associates, and fellow professionals so that we can grow together in all areas of life. Please share your ideas and recommended resources so that we may strengthen and nurture one another.
Best wishes from all of us,
Bill, Betsy, family, and friends
May 1, 2008
South Island Marketing is launching several exciting projects in the month of May 2008 and one of them is this blog designed to share ideas related to all types of business promotional related strategies, tactics, and tools.
Bill and Betsy Warner have been involved all forms of print media and graphics for all their years of marriage and life together on Hilton Head. Both have very positive experiences to share about family, faith, and careers and welcome all feed back from others either wanting to share or in need of advice.
Our web sites and graphic output in terms of home design, golf illustration. ad copy, and magazine involvement reflect the map of our journey. We hope our successes will inspire you and our failures educate you in in your decisions.
We invite you to get to know us, our associates, and fellow professionals so that we can grow together in all areas of life. Please share your ideas and recommended resources so that we may strengthen and nurture one another.
Best wishes from all of us,
Bill, Betsy, family, and friends
May 1, 2008
Subscribe to:
Posts (Atom)
